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Abel Bortieh

A strategic Marketing and Communications Professional

Accra, Ghana

Abel Bortieh is a strategic Marketing and Communications professional with nearly a decade of experience across various industries including Banking, Health, and Real Estate. He drives growth through data-driven strategies.

About

Abel Bortieh is a seasoned Marketing and Communications professional with approximately ten years of experience in diverse sectors such as Banking, Health, and Real Estate. He currently serves as the Head of Marketing and PR at Meqasa Ltd, where he enhances brand visibility and leads marketing initiatives. Abel has a proven track record of successfully executing marketing campaigns and events, including the Meqasa Home and Property Fair. He holds a BA in Communication Studies from the Ghana Institute of Journalism and an HND in Marketing from Takoradi Polytechnic.

Key Facts

  • Abel Bortieh has nearly a decade of experience in Marketing and Communications.
  • He is currently the Head of Marketing and PR at Meqasa Ltd.
  • Abel has successfully led the planning and execution of the Meqasa Home and Property Fair.
  • He holds a BA in Communication Studies from the Ghana Institute of Journalism.
  • Abel is skilled in strategic communications, digital marketing, and stakeholder engagement.
  • He has worked in sectors including Banking, Health, and Real Estate.

Experience

Head of Marketing and PR at Meqasa Ltd

July 2025 - Present

Currently leading the Marketing and PR efforts of Meqasa to enhance brand visibility among users and clients.

Marketing Communications Specialist, HAPPY Program at Jobberman Ghana

April 2024 - March 2025

Led the communication strategy for the HAPPY Program, enhancing visibility among youth, partners, and media outlets.

Marketing Officer at Brands Alive

August 2017 - May 2020

Contributed to a 30% increase in lead generation through targeted marketing efforts.

Field Training Officer (National Service) at National Road Safety Commission

September 2014 - July 2015

Training and educating pedestrians and motorists on Road Safety practices.

Education

BA Communication Studies

Ghana Institute of Journalism

HND, Marketing

Takoradi Polytechnic

Credentials

Certificate, Digital Marketing and Strategic Communication — Institute for Digital Marketing & Communication Ghana
Advanced Certificate, Graphic Designing — ROK Professional Institute

Q&A

What is Abel Bortieh's current position?

He is the Head of Marketing and PR at Meqasa Ltd.

What industries has Abel worked in?

He has worked in Banking, Health, and Real Estate.

What degree does Abel Bortieh hold?

He holds a BA in Communication Studies from the Ghana Institute of Journalism.

What significant achievement did Abel accomplish at Jobberman Ghana?

He achieved 84% of the Soft Skills training signup target for multiple quarters.

What skills does Abel Bortieh possess?

He is skilled in strategic communications, digital marketing, event marketing, and stakeholder engagement.